ΒιΆΉΣ°ΤΊ

ΒιΆΉΣ°ΤΊ State Takes Home Eight Honors at 2017 ADDY Awards

ΒιΆΉΣ°ΤΊ students and staff won big at the 2017 American Advertising Federation of Akron’s (AAF-Akron) ADDY Awards ceremony, taking home seven silver awards and one gold.ΒιΆΉΣ°ΤΊ students and staff won a total of eight awards at the 2017 American Advertising Federation of Akron's ADDY Awards.

The ceremony, which was themed β€œADDY’s Late Night,” took place on Friday, Feb. 24, at the Akron Civic Theatre. The event included a reception, award show and after-party with live music.

Recent ΒιΆΉΣ°ΤΊ State graduate Amani Williams, ’16, a visual journalism major, won a silver award for her still photography campaign β€œCalifornia.”

β€œThe ADDY Awards are different than any other awards I’ve won," Williams says. "They’re a big deal to me. I’m so incredibly proud to be acknowledged for my hard work.”

Sophomore advertising student Emma Layshock, junior communications studies student Matt Cutler and sophomore digital media production student Nathan Shively won a silver award for their television advertisement β€œFind What Moves You.” 

Senior visual communications design student Grace Harms also took home a silver award, for her visual logo design β€œMulino Organico.”

Harms, whose design was submitted by ΒιΆΉΣ°ΤΊ State’s student-run design agency IdeaBase, says that she is incredibly proud to see her logo design win such a prestigious award.

β€œIt took me over a month to design the logo and get everything together,” Harms says. β€œIt’s really cool to see all that hard work pay off in such a huge way.”

ΒιΆΉΣ°ΤΊ State’s office of University Communications and Marketing also won at the ceremony, taking home four silver awards and one gold award.

Jason Zehner, senior graphic designer with University Communications and Marketing, says that the office owes its success to choosing pieces that have the right amount of creative originality, professional attention to detail and effective messaging toward the targeted audience.

β€œGood work should be noticeable, distinctive and evocative,” Zehner says. β€œWe always work very hard on all of our projects, and we love when we can do it really well. And if our work gets this kind of respect, that’s all the better.”

Competitors who win gold awards in the local competition are automatically forwarded to the District Five competition of the American Advertising Awards, and silver award winners can forward their work for an additional fee.

Gold winners from the district awards are then forwarded to the national competition. The national winner’s ceremony, known as Admerica, will take place this year in New Orleans from June 7-10.

The following is a complete list of ΒιΆΉΣ°ΤΊ State's 2017 ADDY Award winners:

Student Winners:

Grace Harms&²Τ²ϊ²υ±θ;β€”&²Τ²ϊ²υ±θ;SILVER Mulino Organico, Elements of Advertising, Visual, Logo Design

Emma A. Layshock, Matt Cutler, Nathan Shively β€” SILVER Find What Moves You, Single Television Advertising

Amani Williams&²Τ²ϊ²υ±θ;β€”&²Τ²ϊ²υ±θ;SILVER California, Elements of Advertising, Still Photography, Campaign

Professional Winners:

University Communications and Marketing, ΒιΆΉΣ°ΤΊ

AAF-Akron Ad Abe; Adverting Industry Self-Promotion, Ad Club or Marketing Club – GOLD

Crescendo, 2016 Fashion Show Book; Sales & Marketing, Brochure, Single Unit β€“ SILVER

You’re Admitted; Film, Video & Sound, Online Film, Video & Sound, Single Spot, Any Length β€“ SILVER

School of Music Viewbook; Sales & Marketing, Brochure, Single Unit β€“ SILVER

AAF-Akron Advertising Abe ADDY Book; Adverting Industry Self-Promotion, Ad Club or Marketing Club β€“ SILVER

POSTED: Thursday, March 2, 2017 03:42 PM
Updated: Saturday, December 3, 2022 01:02 AM
WRITTEN BY:
Abigail Winternitz

Tags