Haithem Zourrig, Ph.D., Marketing and Entrepreneurship, ΒιΆΉΣ°ΤΊ State Stark, presented βA Value-based Pricing Simulation Game for Entrepreneurship and Business Studentsβ at the 45th Association of Collegiate Marketing Educators (ACME) conference in Albuquerque, New Mexico, on March 7, 2018.
Dr. Zourrig, an assistant professor in the Department of Marketing and Entrepreneurship at ΒιΆΉΣ°ΤΊ State Stark, also received the AxcessCapon Teaching Innovation Award, discerned by the Association of Collegiate Marketing Educators (ACME) conference from March 7-10, 2018, Albuquerque, New Mexico. The innovation consists of a βValue-based Pricing Simulation Gameβ designed to teach pricing to entrepreneurship and business students.
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